I had a great time working on the new wordmark logo for the fictional company, Freelance. The client offers a software for creatives to help them manage their time, projects, invoicing and client communication. Since their customers range from artists to writers and designers, they wanted a simple, clean logo that was memorable. The new Freelance logo was created with a handwritten font to convey approachability and friendliness, a simple color palette that looks good in black and white or color, and is versatile enough to be used anywhere.
